YouTube is one of the most popular websites in the world. In fact, YouTube Search the second most popular search engine on earth behind Google itself. If you’re a musician, getting exposure of your music these days can be very hard. There’s Scrillions of musicians and producers out there, and all of them posting music out there for free. So how do you get people to hear yours?
Well I stumbled across this concept actually years ago with one of my first YouTube videos. I had a Casio CZ-3000 Synthesizer and really loved the sound of it, so I thought I’d make a full album with only that synth. I made a little (horribly produced) demo video for the album and posted it to YouTube. I was shocked to see how popular it was becoming.
The video today is approaching 30,000 views. This is quite a lot for an obscure, and unknown Ambient artist. Then I figured it out. Its the gear.
What do people go on YouTube to search for? They’re not going to search for some unknown artist name they’ve never heard of, but they WILL search for certain pieces of equipment because they want to know how they sound or are just a fan of the instrument itself.
Here’s another one I did of a piece of music based on the Korg NANOPad:
This one is approaching the 4,000 mark.
When a musician wants to buy something, a lot of times they want to see it in action before they spend their hard earned cash on something. Sure some people just make boring demos where they simply play the sounds of the gear and do nothing else, but why do this when you could fully express your creative vision?
You could really exploit this concept and find gear that is trending at the moment and produce content using that gear. The more people are searching for that piece of gear, the more they’ll hear your music. You can then post links to download and purchase your music in the video.