Tag Archives: music marketing

Why marketing your music doesn’t matter and you should stop wasting your time doing it

The internet is full of stuff…. all kinds of stuff. There’s factual information, news, fake news,, smart people, crazy people, forums, shopping, movies, social media… and music. There’s too much actually. Way too much for anyone to ever see all of it. Way too much to even see 1% of it! Way too much to even see .001% of it! Seriously! That’s an insane amount of stuff!

So why are you driving yourself crazy and spending all of your time trying to get .000000000000001% of them to maybe listen to your music and then .0000000000000000000001 of those people to possibly follow up and buy, stream or listen to more? Are you spending all your time on instagram, facebook, twitter, youtube, tiktok, tumblr, like some desperate child in need of attention grasping at straws in some pathetic attempt to get a ‘name your price’ bandcamp sale?

Stop.. Just stop it. It doesn’t matter. No really, it doesn’t. I’m not saying don’t put your music out there, by all means do. Make it accessible, get it on all the streaming services, and places people can find it, but then stop screwing around trying to ‘make’ people listen to it. They won’t or they will. Tricks, gimmicks, hashtags and other nonsense aren’t going to help you at this stage. I don’t care what anyone says. What will help you is making the best possible music your are capable of.

Instead of wasting your time on 9 billion social media platforms, pick one or two and post completed work there consistently. That’s all. Once you post, forget about it, and move on to making the next thing. Make it better than the last thing, finish that then post it, forget it and repeat.

If you make a great product that resonates with people, they will find it. If you spend all your time on social media ‘marketing’, you’re not a musician, you’re a social media marketer. Is this what you want to be? If nobody finds your music, so what? Do you like it? Good.. keep doing it. Do it good. Put it out there and people will find it or they won’t. You can’t force them.

How To Get Your Music Heard On YouTube

YouTube is one of the most popular websites in the world. In fact, YouTube Search the second most popular search engine on earth behind Google itself. If you’re a musician, getting exposure of your music these days can be very hard. There’s Scrillions of musicians and producers out there, and all of them posting music out there for free. So how do you get people to hear yours?

Well I stumbled across this concept actually years ago with one of my first YouTube videos. I had a Casio CZ-3000 Synthesizer and really loved the sound of it, so I thought I’d make a full album with only that synth. I made a little (horribly produced) demo video for the album and posted it to YouTube. I was shocked to see how popular it was becoming.

The video today is approaching 30,000 views. This is quite a lot for an obscure, and unknown Ambient artist. Then I figured it out. Its the gear.

What do people go on YouTube to search for? They’re not going to search for some unknown artist name they’ve never heard of, but they WILL search for certain pieces of equipment because they want to know how they sound or are just a fan of the instrument itself.

Here’s another one I did of a piece of music based on the Korg NANOPad:

This one is approaching the 4,000 mark.

When a musician wants to buy something, a lot of times they want to see it in action before they spend their hard earned cash on something. Sure some people just make boring demos where they simply play the sounds of the gear and do nothing else, but why do this when you could fully express your creative vision?

You could really exploit this concept and find gear that is trending at the moment and produce content using that gear. The more people are searching for that piece of gear, the more they’ll hear your music. You can then post links to download and purchase your music in the video.